Astartelux: the brand name that tells a story

Behind new jewellery brand Astartelux is a tale that goes way back.

The Astartelux mission is to preserve cultural heritage from around the world by bringing the techniques and designs used by ancient civilisations back to life in an ethical and sustainable way.

Astartelux was inspired by the Phoenicians, who lived in the Mediterranean Basin during the 2nd millennium BC and who had a major influence on global history. The Phoenicians invented the first alphabet as well as the colour Tyrian purple. The company takes its name from the Mediterranean goddess Astarte, who represents the power and importance of women in society and daily life.

Astartelux is committed to ensuring that every link in its value chain is sustainable and ethical, and the brand donates 10% of its profits to programmes that provide high-quality education to children living in areas affected by conflict.

You can see behind-the-scenes and check out the unique pieces designed by the company on their Instagram page.